Last Updated: October 1, 2024
Please read these terms and conditions (“Agreement”) carefully before you submit an application for the Revolve Ambassador Program (“Program”). This Agreement is entered into by and between you ("you" or "your" or "Ambassador") and Eminent, Inc. d/b/a Revolve the owner of www.revolve.com, and FWRD, LLC, the owner of www.fwrd.com (each of which are collectively referenced in this Agreement as “Revolve” or "we" or "our" or "us)." The websites located at www.revolve.com and www.fwrd.com, and all sales channels in connection therewith (e.g. mobile apps, etc.), are each individually referenced as a “Website“, and collectively, the "Websites" in this Agreement. The purpose of the Program is to promote the bona fide sale of products from the Websites (“Products”) by End Customers (hereinafter defined).
Please read the following terms carefully:
BY CLICKING “Submit Application,” YOU AGREE THAT YOU HAVE READ AND UNDERSTOOD, AND, AS A CONDITION TO YOUR PARTICIPATION IN THE PROGRAM, YOU AGREE TO BE BOUND BY, THIS AGREEMENT, INCLUDING REVOLVE’S PRIVACY POLICY, OUR AMBASSADOR GUIDELINES, THE TERMS OF SERVICE (LOCATED AT https://www.revolve.com/termsofuse AND https://www.fwrd.com/fw/content/customercare/termsofuse/) (TOGETHER, THESE “TERMS”). IF YOU ARE NOT ELIGIBLE, OR DO NOT AGREE TO THE TERMS, THEN YOU DO NOT HAVE OUR PERMISSION TO PARTICIPATE IN THE PROGRAM. THESE TERMS CREATE A BINDING LEGAL AGREEMENT BETWEEN YOU AND REVOLVE.
ARBITRATION NOTICE. Except for certain kinds of disputes described in Section 18 of the Terms of Service (located at https://www.revolve.com/termsofuse/), you agree that disputes arising under this Agreement, will be resolved BY BINDING, INDIVIDUAL ARBITRATION, AND BY ACCEPTING this agreement, YOU AND COMPANY ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN ANY CLASS ACTION OR REPRESENTATIVE PROCEEDING. YOU AGREE TO GIVE UP YOUR RIGHT TO GO TO COURT to assert or defend your rights under this Agreement (except for matters that may be taken to small claims court). Your rights will be determined by a neutral arbitrator and not a judge or jury. (See Section 10 below)
By applying or participating in the Program, you attest that you are a natural person (i.e., an individual human being as opposed to an organization or entity otherwise created by operation of law) at least 18 years old or the age of majority in your state or country (whichever is older). Please also read the Privacy Policies available at https://www.revolve.com/privacypolicy and https://www.fwrd.com/fw/content/customercare/privacy/ for information about how we collect, use, and disclose your personal information.
Your participation in the Program is expressly conditioned upon your compliance with the Terms and with all present and future terms, regulations, policies and procedures that we may, in our discretion, adopt from time-to-time. You will be given notice of any changes to the Terms and given the right to opt out in the event you do not agree to accept such changes.
We reserve the right to suspend or terminate this Agreement (or you as an Ambassador), modify the Terms or the Program, withhold payments, and take any other action we believe is necessary or appropriate to protect the interests of Revolve, at any time, in our sole disrection; provided, however, that if we terminate this Agreement for a reason other than your material breach of this Agreement or any other Terms, then you will be paid all Commissions due you through the date of termination as set forth in this Agreement. Employees of Eminent, Inc., Alliance Apparel Group, Inc., FWRD, LLC, and each of their respective licensees, parent companies, subsidiaries, affiliates, suppliers, advertising and promotional agencies, and immediate family members (herein defined as spouse, parents, siblings, or children and each of their respective spouses, regardless of residence, and any person living in such a person's household, whether related or not) are not eligible to participate in the Program.
1. AMBASSADOR PROGRAM ELIGIBILITY AND ENROLLMENT REQUIREMENTS
You must complete and submit an application on the Website to become an Ambassador (“Ambassador Application”) and update us with any changes to your application or contact information. This Agreement will commence upon the date that we accept your application (in our sole discretion) (“Effective Date”). You must include all website and/or social media accounts you intend to use for the Program in your Ambassador Application. Only websites and social media accounts specified in your Ambassador Application, or otherwise approved by us, may participate in the Program. We may deny your Ambassador Application for any reason in our sole and absolute discretion. All notices from us will be provided to you at the contact information submitted on your Ambassador Application. You must have an active account in good standing on our Website in your name and keep all information for that account accurate and up-to-date.
PROMOTIONS
- Trackable Links. We will provide you with a unique links or URLs that hyperlink to certain Revolve Products on our Website that allow us to track purchases made through the unique link or URL (“Trackable Link(s)”).
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Commissions.
- Beginning on the Effective Date, you may earn cash (USD) or Store Credit (defined below) for Qualified Sales (defined below) on each respective Website (“Commission(s)”). Commissions are calculated with regard to Qualified Sales made on each Website separately. Commissions for Qualified Sales of preorder items will be calculated after such preorder items are shipped to the End Customer. For orders made by End Customers who do not use a promotional code to complete an order, you will receive Commissions as follows: (1) if you choose to receive Commissions in cash, you will receive an amount equal to 15% of each Qualified Sale; or (2) if you choose to receive Commissions in the form of Store Credit, you will receive 20% of each Qualified Sale. For orders made by End Customers who use a promotional code to complete an order, you will receive Commissions as follows: (1) if you choose to receive Commissions in cash, you will receive an amount equal to 5% of each Qualified Sale; or (2) if you choose to receive Commissions in the form of Store Credit, you will receive 6.67% of each Qualified Sale. Without limiting the foregoing, you and we may agree in writing to modify the amounts of Commission and the placement of Trackable Links, including in connection with you granting us permission to post your Ambassador Advertising Materials (as defined below) in our advertising. However, no such modifications will be effective unless agreed upon in writing by you and one of our authorized representatives.
- To permit accurate tracking and reporting, you must use the Trackable Link we provide to you. All verifications of Trackable Links and determinations of Commission amounts will be made by us, in our sole discretion. You will only earn Commissions for Qualified Sales. Only one Ambassador shall be eligible to receive Commission for each Qualified Sale. For purposes of this Agreement, “Qualified Sale(s)” are defined as sales of Products by an End Customer: (1) that are made during the term of this Agreement; (2) that comply with this Agreement; (3) that we can verify through our tracking systems were made using your unique Trackable Link; (4) that are made within seven (7) days of the first time the corresponding End Customer clicks on your Trackable Link; (5) that are made on the same device that the End Customer used to click on your unique Trackable Link; (6) where the cookie placed on the End Customer’s device after the End Customer clicks on your unique Trackable Link is available at the time of the sale; and (7) that do not result in a customer return, refund, or chargeback. UX-If an End Customer completes a Qualifying Sale after clicking on more than one Ambassador’s Trackable Link,only the Ambassador whose Trackable Link was last clicked by the End Customer before the Qualified Sale will receive the corresponding Commission (provided that the End Customer completed the Qualified Sale within seven days of the time he or she first clicked on such Ambassador’s Trackable Link). Otherwise, no Ambassador shall be eligible for Commissions related to such sale. We reserve the right to impose exclusions on products or brands eligible for Commissions, and you agree that you will not be entitled to any Commissions for excluded products or brands. We may withhold your Commissions to ensure that all purchases are valid and payments from customers are legitimate (as determined by us in our sole discretion). We will withhold or setoff Commissions, and you will not be paid Commissions for purchases we determine are fraudulent or which result in a customer chargeback, refund, or return. For purposes of this Agreement, “End Customer” is a third-party natural person (i.e., an individual human being as opposed to an organization or entity otherwise created by operation of law) who engages in a bona fide purchase of Products for use by such natural person who is not the Ambassador (as determined by us in our sole discretion).
- We may offer (in our sole discretion) certain Ambassadors the opportunity to earn Commissions on posts that we select (in our sole discretion) to advertise on social media (“Paid Ads”). To be eligible for these Commissions, you must enter a separate written agreement with us, enroll via our designated vendor, and provide access to your social accounts via the vendor’s platform to enable us to access your posts for the purpose of posting Paid Ads. Commission amounts for Paid Ads shall be set forth in a separate agreement between you and us. Ambassador shall not receive multiple Commissions for one purchase. If an End Customer completes a purchase after clicking on both a Paid Ad featuring Ambassador and Ambassador’s Trackable Link within the seven days of the End Customer first clicking on Ambassador’s Trackable Link, Ambassador shall only be eligible for the Commission for Qualified Sales made via Ambassador’s Trackable Link.
You agree that you are responsible for all taxes and fees associated with the Commissions you earn through the Ambassador Program on each respective Website. If you earn more than a certain amount in Commissions, you may be required to complete certain forms and provide the requested information, including but not limited to, your Social Security Number and/or Federal Employer Identification Number for tax reporting purposes. If you are an Ambassador in the Ambassador Program and earn Commissions on both Websites, you will need to complete separate tax forms for each Website, including two separate 1099 forms, and provide requested information to each separate entity (Eminent, Inc. d/b/a Revolve and FWRD, LLC) for the respective Website. You understand and agree that if you do not complete and return all forms as requested by us, you will not be eligible to receive Commissions. - Payout. Earned Commission payments will be calculated on the 15th and 30th of each month. Payable Commission amounts will be made available in your Ambassador Dashboard on the Websites (“Available Earnings”). You may only redeem your Available Earnings if your Available Earnings are $100 USD or more on each respective Website. Your Available Earnings may be redeemed for either (1) cash payable to You via PayPal (you must have a PayPal account), or (2) store credit to use towards your purchases on the Websites (“Store Credit”). Available Earnings will not be combined among the Websites for redemption purposes. You may redeem your Available Earnings in part or full. If you choose Store Credit, your Available Earnings for www.revolve.com and www.fwrd.com will be available in your account on the Websites, and Store Credits may be used between Websites. If this Agreement is terminated, you may receive all Available Earnings, regardless of whether you reach the $100 threshold.
- Brand Ambassador Promotions. From time-to-time, we may offer special promotions, offers, gifts or prizes to Ambassadors (“Brand Ambassador Promos”), which may be subject to additional terms and conditions that we post on the Website, on one of our social media accounts, on your Ambassador Dashboard, or that we communicate to you in some other way. Please review the terms and conditions for these Brand Ambassador Promos carefully if you choose to participate in any of them, as you will be subject to those terms, as well as the terms and conditions of this Agreement.
YOUR OBLIGATIONS
You are responsible for creating and posting any materials you use to advertise and promote our brands and the Products and for linking to the Websites via the Trackable Links (collectively, “Ambassador Advertising Materials”). You are solely responsible for the Ambassador Advertising Materials, including the accuracy of the materials, and for ensuring that any and all Ambassador Advertising Materials you publish do not violate any law or infringe upon the rights of any third party.
By participating in the Program as an Ambassador, you also agree to the following:
- You will use any Trackable Links as we provide them and will not change or manipulate the Trackable Links.
- All domains and websites (including social media profiles) that use the Trackable Links must be listed in your application and must be provided in writing to us, or otherwise approved by us in writing.
- You will comply with all applicable federal, state, and local laws, rules, and regulations, including but not limited to the Federal Trade Commission Act and all guidance, orders, rules, and regulations promulgated thereunder, including Federal Trade Commission Guides Concerning the Use of Endorsements and Testimonials in Advertising (“FTC Guides”) and any relevant guidance issued by the FTC, as well as any instructions or guidelines we publish or provide to you, including our Brand Ambassador Guidelines atAttachment A (“Policy” or “Brand Ambassador Guidelines”), and all federal and state privacy laws. You understand and agree that we will monitor compliance with this Policy.
- All advertising claims you make about our Products, and all places where you promote the Products or place the Trackable Links must be truthful, substantiated, non-misleading, and must not be deceptive. All required disclaimers must be clearly and conspicuously disclosed.
- None of the content you post will require Revolve to obtain authorizations, consents, licenses, or permissions from or make any payments to any third party for any liking, reposting, re-tweeting, or other use of your posts by Revolve.
- You will not use any email marketing, telemarketing, text message marketing (including SMS, Smart Messaging, or MMS) to promote the Products unless you do so in compliance with applicable laws, including, but not limited obtaining all necessary consents.
- You will not imply or expressly state that Products are duplicates or facsimiles of other brand’s or designer’s items. This includes, but is not limited to us of the following words to describe Products: “dupe,” faux,” knockoff,” “lookalike,” in connection with another designer or brand . For the avoidance of doubt, You can describe a product as a “faux snakeskin bag” or “fake fur coat”, but you may not promote the sale of a “faux other designer brand shirt” or “other brand purse dupe” if the item is not produced by that other brand.
- You will not use pop-ups, false or misleading links or cookie stuffing techniques that set the affiliate tracking cookie without the referred customer’s knowledge (e.g., iframe). You will not attempt to mask referring URL information.
- You will comply with the terms and conditions of any third-party website or platform where you promote the Products or place the Trackable Links.
- You will not use redirects to hide or manipulate where any user’s click originated from.
- Except as expressly set forth by us in writing, you will not use surveys or offer incentives, including but not limited to points, rewards, cash, contest entries, sweepstakes, promotions, or prizes, to consumers in return for their response to your advertisements.
Your Ambassador Advertising Materials must not:
- Violate any law, rule, or regulation.
- Infringe or violate our or anybody else’s rights, including intellectual property, publicity, privacy, or other rights.
- Contain content that is threatening, harassing, defamatory, obscene, harmful, or contains nudity, pornography, or sexually explicit materials, or otherwise inappropriate in our judgment.
- Contain any viruses, Trojan horses, worms, time bombs, cancelbots, or other malicious codes or computer programming routines that are intended to damage, detrimentally interfere with, surreptitiously intercept, or expropriate any system, data, or personal information.
- Contain software or use technology that attempts to intercept, divert, or redirect traffic to or from any other website, or that diverts commissions from another website.
If we determine in our sole discretion that any of your Ambassador Advertising Materials violate this Agreement, we reserve the right to require you to edit or delete such advertising. You must edit or delete such advertising immediately, but in no event any later than twenty-four (24) hours after we notify you.
4. LICENSE AND USE OF REVOLVE INTELLECTUAL PROPERTY
When you are accepted as an Ambassador, we grant you a non-exclusive, limited, non-transferable, non-sublicensable, revocable license to: (a) use the Trackable Links solely in accordance with the terms of this Agreement; and (b) solely to use our trademarks and logos and marketing assets provided by us to you (collectively, “Intellectual Property”) for the purpose of promoting our brands, the Websites, and the Products. You may display and use the Intellectual Property solely for the purpose of carrying out your obligations under this Agreement, subject to the following conditions: (a) you shall keep intact any proprietary notices; (b) you shall comply with Revolve’s use guidelines; (c) you acknowledge that all goodwill generated through your use of the Intellectual Property will inure to the benefit of the Revolve; (d) you hereby assign and agree to assign to Revolve all goodwill generated through your use of the Intellectual Property without any payment of other consideration to you, and further agree to take all actions necessary to effect such assignment; and (e) upon termination of this Agreement, you shall cease using the Intellectual Property; provided, however, that the continued display of Intellectual Property embodied in a social media post created during the term of this Agreement following the end of the term will not be a violation of this Section 4.
You must not:
- use any of our Intellectual Property (or any variations or misspellings thereof or other term or terms confusingly similar), without our prior express written permission (permission to make required disclosures in compliance with applicable laws and regulations is hereby granted);
- use our Intellectual Property in a domain or website name, the text of any online advertising, including search engine advertising or for bidding on keywords for any online advertising, including in any source code, metatags, or keywords. Examples of keyword that You are prohibited from purchasing or bidding for include, but are not limited to: “Revolve,” “FRWD,” or any other trademark of Revolve or its affiliates or variations or misspellings of any of these words; or
- use the Trackable Links or our Intellectual Property in any manner that disparages or otherwise portrays us, or any of our customers, suppliers, employees, contractors, or representatives in a negative light.
Your use of our Intellectual Property in any manner other than permitted in this Agreement shall constitute a breach of this Agreement and unlawful infringement of our Intellectual Property. We reserve all our rights in our Intellectual Property. We may revoke the license granted hereunder at any time, and this license will terminate upon expiration or termination of this Agreement. No implied licenses are granted in this Agreement.
By creating any Ambassador Advertising Materials, you grant us a worldwide, non-exclusive, perpetual, irrevocable, fully paid right and license to host, store, transfer, publicly display, publicly perform, reproduce, modify, create derivative works of, and distribute such content, in whole or in part, in any media formats and through any media channels now known or hereafter developed. We will pay you a Commission arising from advertising containing the Ambassador Advertising Materials solely from sales generated within seven (7) days following the first dissemination of such advertising. All such payments shall be calculated through our tracking systems and determined in our sole discretion. By creating and submitting Ambassador Advertising Materials to us or publishing or disseminated Ambassador Advertising Materials, you represent and warrant that you have the rights to grant this license to us and that our use and dissemination of the Ambassador Advertising Materials does not violate any law, rule, regulation, or the rights of or require any payment to any third party.
5. TERM AND TERMINATION
This Agreement shall begin on the Effective Date and shall end when terminated by us or you. Either you or we may terminate this Agreement at any time, with or without cause. To terminate this Agreement, you must email ambassadorsales@revolve.com. We may disable the Trackable Links or terminate your participation in the Program or this Agreement, or terminate or change the Program or this Agreement, at any time and for any reason. Any changes to this Agreement are effective upon posting on the Website, or when we otherwise notify you by e-mail or a separation notification. Please check this Agreement periodically for changes. Your continued participation in the Ambassador Program following any changes to this Agreement means that you accept and agre e to those changes. Upon termination of this Agreement, you shall immediately stop all use of and delete all Trackable L inks, stop using our Intellectual Property, and stop promoting our products and services. Notwithstanding the foregoing, any Commissions due to you that accrued to you prior to termination of this Agreement will be paid to you notwithstandi ng the termination of this Agreement, subject to any setoff or deductions arising from your material breach of this Agre ement or any Terms.
6. DISCLAIMERS
The Program is provided “as is” and “as available.” We make no express or implied warranties or representations with respect to the Program or the amounts you will earn from the Program. We do not represent that the Program or the Trackable Links will be uninterrupted or error-free, and we will not be liable for the consequences of any interruptions or downtime, including Commissions during this period.
7. RELATIONSHIP OF THE PARTIES
You agree that you are an independent contractor, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between you and us. You agree not to make any statement or take any action inconsistent with this relationship.
8. LIMITATION OF LIABILITY
We will not be liable for indirect, special, incidental, punitive, or consequential damages, loss of revenue, profits, or data, in connection with this Agreement or your sale of any of our Products. Without limiting this, our total liability to you, for any cause of action, will not exceed the total Commissions paid or payable to you under this Agreement during the 3-month period immediately preceding the event allegedly giving rise to such liability.
9. INDEMNIFICATION
You agree to indemnify, defend, and hold harmless Eminent, Inc. d/b/a Revolve and FWRD, LLC and our parents, subsidiaries, and affiliates, and each of their respective directors, officers, managers, employees, agents, shareholders, partners, members, owners, and assigns, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys’ fees and costs) arising out of or relating to: (a) any alleged failure or breach of this Agreement by you; (b) any misuse by you (or a party under your reasonable control or obtaining access through you) of the Trackable Links or our Intellectual Property; (c) your negligence or willful misconduct; (d) your violation of any law, rule or regulation; or (e) your infringement of any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party.
10. GOVERNING LAW; DISPUTES
All disputes arising hereunder shall be resolved pursuant to Section 19 of the Revolve Group, Inc. Terms of Service. Thus, this Agreement is governed by the laws of the State of California without regard to conflict of law principles. You and we submit to binding arbitration administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules for resolution of any dispute. This agreement will be governed by the Federal Arbitration Act, and the arbitrator has exclusive authority to resolve any Dispute relating to the interpretation, applicability, or enforceability of this binding arbitration agreement. YOU AND WE AGREE TO RESOLVE ANY AND ALL DISPUTES, CLAIMS OR CONTROVERSIES BETWEEN US ON AN INDIVIDUAL BASIS, AND THAT ANY SUCH CLAIMS WILL BE BROUGHT IN AN INDIVIDUAL CAPACITY, AND NOT ON BEHALF OF, OR AS PART OF, ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. YOU AND WE AGREE NOT TO PARTICIPATE IN ANY CONSOLIDATED, CLASS, OR REPRESENTATIVE PROCEEDING (EXISTING OR FUTURE) BROUGHT BY ANY THIRD PARTY RELATED TO THIS AGREEMENT OR THE PROGRAM.
11. ASSIGNMENT; WAIVER
You may not assign this Agreement, by operation of law or otherwise, without our prior written consent. However, this Agreement will be binding on, inure to the benefit of, and be enforceable against the parties and their respective successors and assigns. Our failure to enforce strict performance of any provision of this Agreement or any other Terms shall not constitute a waiver of our right to enforce such provision or any other provision of this Agreement or any other Terms.
These Ambassador guidelines (“Ambassador guidelines” or “Policy”) apply to all influencers, endorsers, ambassadors, or talent (each an “Ambassador”, “you” or “your”) who post, promote, or share content on behalf of Eminent, Inc. dba Revolve Clothing (“Revolve”, “we” or “us”), regardless of the medium or channel. This includes whether Revolve engages you through the promise of compensation, free products or services, or sweepstakes/contest entries. All Social Media Posts must comply with these Ambassador Guidelines.
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Be transparent.
- You must disclose your connection to Revolve clearly and conspicuously in all Social Media Posts.
- You should ensure that your disclosures carry over and across mediums when sharing a Social Media Post (e.g., when you share a TikTok video in a Twitter post, the tweet should also contain a disclosure).
- You should not represent or otherwise imply that you are impartial or are providing an impartial opinion in connection with Revolve.
- Your Social Media Posts must comply with all applicable laws and regulations, including the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (here). If your Social Media Posts are not in compliance with applicable laws, regulations, and any agreement you enter into with Revolve, you may be instructed to remove the offending Social Media Post(s).
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Be honest and accurate.
- All statements and claims should be accurate and substantiated.
- All statements should reflect your honest experiences and beliefs.
- Do not provide an opinion, endorsement, or review for a product or a product feature if you have not tried the product or feature yourself.
- If you make false or inaccurate statements, you may be instructed to remove the offending Social Media Post(s).
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Use clear and prominent disclosures.
- Disclosures should be clearly visible and easy to read and understand, across all platforms and screen sizes.
- The disclosure should be in language that the intended audience can easily understand.
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Disclosures should be up front in each Social Media Post, before any copy, photos, or links.
- See the chart below for platform-specific disclosure guidance.
- Any hashtag/short-form disclosure should be separate from all other hashtags and should not be buried or included in a string of hashtags.
- Do not require additional action to see the disclosure, such as clicking “more,” scrolling, or place the disclosure on a busy screen or moving background where it may be difficult to see.
- All Social Media Posts should be made using the platform’s native branded content tool in addition to the suggested disclosures listed in the chart below.
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The FTC has indicated that the following disclosures are not clear enough:
- “Thank you” on its own
- “[Revolve] asked me to try” isn’t enough if the brand paid you
- “#sp”
- “#spon”
- “#collab”
- “Ambassador” or “#Ambassador”
- Saying you received “early access” if you were also paid
- Saying you received a product/service for free if Revolve also had input into exactly what you would say
- Including a disclosure in a bio, or background, or using a single disclaimer when making multiple endorsements
- If you have not made an appropriate disclosure, then we may instruct you to remove the non-compliant post or correct the social media post with compliant disclosure.
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Be mindful and aware of the Revolve brand values.
- Always respect the rights express or implied, of others.
- You will follow all Revolve Corporate Policies found here: https://www.revolve.com/content/lp/corporate-policies.
- Do not use “coupon” terminology when promoting Products.
- When referring to Products that evoke another style or trend, use phrases such as: “inspired by”, “shop the look”, “looks for less”, or “similar to.”
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Disclosure Options
*The following guidance provides a sampling of good disclosures; it is not an exhaustive list.Platform Placement Facebook & Twitter (when the endorsement/opinion is in the post copy) - Disclosures should appear in the copy, prior to any links
- Example: #Ad, #Advertisement, #Sponsored, #RevolvePartner
Instagram (when the endorsement/opinion is in the post copy) - Disclosures should appear in the first 2 lines of copy, prior to any links, so that it is visible without clicking “more”
- Example: #Ad, #Advertisement, #Sponsored, #RevolvePartner
SnapChat/Instagram Story - Disclosures must appear on screen
- Example: #Ad, #Advertisement, #Sponsored, #RevolvePartner
- Exceptions
- Disclosures may be given verbally if the endorsement is also only provided verbally (no images, visual references to the sponsor/product/campaign on screen)
- No disclosure is necessary for talent takeover on a sponsor’s SnapChat/Instagram account
Pinterest - Disclosures must appear in the main communication, prior to clicking
- Example: #Ad, #Advertisement, #Sponsored, #RevolvePartner
Blog - Disclosures must be provided at the beginning of the post, prior to any mentions of the sponsor, product or campaign
- Example: “This blog is brought to you by/sponsored by Revolve”; “I partnered with Revolve to bring you this blog post”, “I worked with Revolve to make this blog.”
- If you use other platforms, such as Twitter or Instagram, to notify your followers of a new blog, the disclosure must also appear in those posts
YouTube & Other Videos - Disclosures should appear:
- In the video descriptions AND on screen or verbally as part of the script at the beginning of the video
- Prior to any mention of the sponsor/product/campaign
- Additionally, you must make the same disclosure, verbally, at or near the beginning of the video itself (prior to any mention of the sponsor or the products)
- If the video is long and the sponsor/product/campaign reference does not happen until later in the video the notice of the connection should be repeated, either on screen or verbally in the script
Live Stream - Disclosures must appear several times on screen to ensure that viewers see the disclosure no matter when they begin streaming
Podcast & Broadcast - Read at a cadence that is easy for listeners to follow and in words listeners will understand
- If the podcast is long and the sponsor/product/campaign reference occurs throughout the podcast the notice of the connection should be repeated
- Example: “This podcast is brought to you by/sponsored by Revolve”; “I partnered with Revolve to bring you this podcast”, “I worked with Revolve to make this podcast.”
TikTok - Depending on the nature of the media, follow the above guidance
- Note : When sharing a video directly from TikTok to certain other social media platforms, the description of the video and any hashtags—including any disclosures that may have been added—do not migrate with it. Only the TikTok watermark and the creator’s username remain. Thus, a “disclosure loophole” is created when TikTok users share their TikTok content to another platform (e.g., Instagram), resulting in no disclosure when the video is viewed on the latter platform. This problem does not appear to exist when migrating to Facebook.
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Obtain Approval
- Depending on your contract with Revolve, Social Media Posts may require approval by Revolve prior to any content being published.
- All claims about Revolve must conform to the list of approved claims provided by Revolve (if any).
- Your Social Media Posts should not mention any third party without Revolve’s prior written approval.
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Content Guidelines
- Your Social Media Posts should not: (a) be profane, violent, sexually explicit, derogatory; (b) promote alcohol, illegal drugs, weapons, or political agendas; (c) be obscene or offensive; (d) violate the rights of any third party; or (e) convey a message or image that is damaging to Revolve’s positive image.
- If you receive or become aware of information about Revolve or its products that is not known to the general public or is subject to a Non-Disclosure Agreement, do not include such information in your posts. If you have any question whether information is confidential, contact Revolve before disclosure or do not disclose the information.
- Your Social Media Posts must be your own original work, created solely by you, and must not infringe the copyright, trademark, privacy, publicity, or other personal or proprietary rights of any person or entity.
- All Social Media Posts that include any copyrighted materials (e.g., photos, recordings, images, videos, or other content, background music captured from a passerby, lyrics from a song, costume of a prominent Disney character, etc.) must be licensed from the copyright owner(s).
- As a general rule, NO POPULAR MUSIC SHOULD BE INCLUDED IN ANY SOCIAL MEDIA POSTS.
- All Social Media Posts that include any other brands (e.g., logos, trademarks, etc.) must be cleared by the trademark owner.
- You must have a release for all Social Media Posts that include any persons (other than you) that can be heard or seen in the post.
- WE MAY REQUIRE THAT YOU PROVIDE US WITH PROOF OF A LICENSE FOR ANY THIRD-PARTY IP INCLUDED IN YOUR SOCIAL MEDIA POSTS (e.g., third-party copyrighted materials, third-party trademarks, etc.).
- PLEASE CONSULT WITH AN INTELLECTUAL PROPERTY ATTORNEY TO ENSURE THAT ANY THIRD-PARTY IP LICENSED TO YOU AND INCLUDED IN YOUR SOCIAL MEDIA POSTS CAN BE USED AS INCORPORATED BY YOU AND IN COMPLIANCE WITH ANY AGREEMENT YOU ENTER INTO WITH REVOLVE.
- THE PROVISION OF THESE AMBASSADOR GUIDELINES DOES NOT ESTABLISH AN ATTORNEY CLIENT RELATIONSHIP BETWEEN YOU AND REVOLVE AND REVOLVE IS NOT PROVIDING YOU WITH LEGAL ADVICE.
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Monitoring and Resources
- Revolve reserves the right to review and monitor your compliance with these Brand Ambassador Guidelines, and to require that you modify or take down any content created in connection with a campaign.
- Revolve reserves the right to require substitute performance from you if any of your Social Media Posts violate these Ambassador Guidelines.
- Please review and familiarize yourself with the following guidance materials from the U.S. Federal Trade Commission:
- The FTC’s Endorsement Guides – What People Are Asking https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking (2023)
- Disclosures 101 for Social Media Influencers https://www.ftc.gov/news-events/blogs/business-blog/2019/11/disclosures-101-new-ftc-resources-social-media-influencers (2019)